Head - Marketing - B2B - SaaS/CRM

Company Profile: This for one of the leading spend management system that provides automated solutions for petty cash management, travel and expense management, prepaid cards for business expense, international expense card and more.

They caters to businesses of all size helping them automate their spending through world-class innovation, diverse industry knowledge, proactive client support system and applications. Providing technological support and actionable insights help companies stay at top of their business expenditures so they can reduce leakage, avoid ambiguity and have a 360-degree view of the company spending.

Role : Head of Marketing

Experience : 6+ Years

Location : Bangalore

Anyone in the Head of marketing or equivalent position in a product/solutions company selling to Enterprise Customers

Description :

- Enterprise Saas marketer; Business minded; Understands product, revenue, ROI, business metrics, has done Account-Based Marketing. Good with content creation. Preferably should be able to write well and have very good communication and research skills. Team Leadership will be required.

- Strategizing and executing customized marketing plans by analyzing past years ROI and forecasting upcoming opportunities.

- Handle Account-based marketing, branding and positioning exercises, creating and executing go-to-market (GTM) strategy, social media marketing, events, communication, sales enablement, lead generation and partner marketing across different verticals and teams.

Customer Marketing :

- Identifying new marketing channels to create upsell and cross-sell opportunities with current customers.

- Introduced power days and live sessions with experts to build thought leadership and generate better pipeline. Executing, budgeting and tracking current & planned marketing activities including technology days, webinars, roundtables and communications

- Analyzing whitespaces for existing customer base and creating insights to improve the conversion rate for customers

- Tracking, analyzing customer renewals and building marketing plans to improve customer stickiness