Head - Marketing - Automotive - IIM/MDI/ISB/FMS

Key Accountabilities:

- Translate and implement the vision of the leadership team into mission, brand positioning and go-to-market strategies.

- Communication & Media Planning: Creative campaign development & media mix for various social and digital platforms.

- Product Events/Product launch: Develop & execute mega product launches, riding events, brand association and collaboration (eg. Beach volleyball).

- Merchandise & accessories: Devise and execute a comprehensive strategy to establish 'Merchandise and Accessories' as revenue generation vertical for the company.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Anticipate bottlenecks. Coach the team and get the best from everyone

- Ensuring leverage of digital platforms for Branding and creating the brand aura through social media channels.

- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management and Sales team.

Experience and qualifications required:

- Minimum 18+ years- experience in Marketing

- MBA in marketing from a tier-1 b-school. Should have understanding of two-wheeler industry.

- Individuals with engineering mindset and experience in FMCG and two wheeler industry will be preferable.

- Proficiency in managing partner relations: research teams, agencies and vendors.

- Must be able to operate successfully in a lean organization; must be able to articulate and advocate initiatives working with other teams and be able to create a vision and organization that can scale rapidly with growing volume.

- Comfortable working with numbers, metrics and spreadsheets

- Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing and web analytics.

- Proven working experience as brand manager

- Drive for results and out of box thinker.

- Excellent understanding of the marketing mix

- Experience in identifying target audience and devising campaigns that engage, inform and motivate.

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Up-to-date with latest trends and marketing best practices in auto-mobile industry.