Senior Consultant at Saaki - Argus and Averil Consulting
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Head - Marketing - Auto/Chemical/FMCD (18-25 yrs)
Strategy:
- Ensure Development of Marketing Strategies (Product/Communication/PR) and adoption of templates of Corporation into the market
- Contribute to Formulation of BU Marketing Strategies by Quality Input through Marketing and Product Planning conferences
- In the Market recommend and achieve alignment on local marketing & sales strategies to achieve budget goals - in cooperation with General Manager
- Ensure implementation of all marketing strategies - in cooperation with Sales and other functions needed
- Plan and control the marketing communication budget on yearly and monthly base - in cooperation with Controlling and regional HQ
- Develop overall training strategy for external & internal customers - sales/product & technical depending on local requirements.
Product Management
- Ensure qualified input into APAC product planning process
- Ensure establishment of advanced knowledge regarding market requirements and competitors products
- Monitor product performance in cooperation with Technical Customer Service and derive corrective actions
- Lead and represent India in - Local, Regional and Global Product Planning meetings
- Lead and define strategic product roadmap for India
Oversee the Pricing function steering pricing actions to align with Pricing Strategy
- Monitor Actual Pricing vs. Pricing Structure to ensure the Structure, Initiate Price Actions supported with Financial and Competitive Rationale.
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