Head - Marketing - Auto

Job Description :

- Translate and implement the vision of the leadership team into mission, brand positioning and go-to-market strategies.

- Communication & Media Planning: Creative campaign development & media mix for various social and digital platforms.

- Product Events/Product launch: Develop & execute mega product launches, riding events, brand association and collaboration (eg. Beach volleyball).

- Merchandise & accessories: Devise and execute a comprehensive strategy to establish 'Merchandise and Accessories' as revenue generation vertical for the company.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Anticipate bottlenecks. Coach the team and get the best from everyone

- Ensuring leverage of digital platforms for Branding and creating the brand aura through social media channels.

- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management and Sales team.