Associate Delivery Lead at Randstad India
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Head - Marketing - Auto (15-20 yrs)
Role Description :
- Develop and execute brand strategies, marketing communication, digital, social media, consumer research and online reputation management strategy for the organization.
- Managing creative, digital and media agencies is another critical requirement of the portfolio along with marketing budget planning and management.
- Design and Develop Marketing Vision, Brand & Communication Strategy
- To enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
- Setting strategies and managing SEM, Affiliate marketing, Online Branding & PR, Lead Generation, Blogs, Forums, Webinars, Mobile marketing to achieve higher page views and unique visitors
- Take overall accountability to set up the processes starting from Lead generation to conversion across multiple customer touch points.
Qualification & Experience :
- 15+ years of experience in marketing, brand management and marketing communication in which at least 4-5 years should be in a leadership role.
- PGDBM / MBA with specialization in Marketing from tier1 B School.