Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
06/08 HR
Manager at ARC Consulting

Views:4622 Applications:277 Rec. Actions:Recruiter Actions:112

Head - Marketing Analytics - Programmatic Marketing Solutions Firm (8-12 yrs)

Bangalore Job Code: 838767

The organization is India's premier programmatic marketing solutions provider with a global client base across India, APAC and North America. Ranked by Deloitte amongst 50 Fastest Growing Tech Companies in India, we are a Full-Funnel Marketing Platform on Programmatic Media. We combine Machine Learning with Human Intelligence to discover unique audience insights and optimize performance across the marketing funnel.

At The organization, we enable Marketers to Discover and Target their Best Prospects.

Accolades: - Deloitte Top 50 Fastest Growing Indian Tech companies, 2018 - Red Herring Top 100 Global Innovative Company, 2018 - CIO Review's 20 Most Promising Digital Marketing Service Provider, 2018

Head of Marketing Strategy and Analytics:


- The organization is seeking extremely talented, analytically gifted, hands-on leader to help pioneer performance marketing via Programmatic Media.


- This is an opportunity to combine your problem-solving skills, creativity and decision making to drive non-linear business impact. You must have experience designing, running and optimizing large and complex (and yet maintainable) digital marketing campaigns, and you should be able to do so in about half the time that most competent people think possible.


- If you enjoy rolling up your sleeves in an operationally intensive startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.

Your compensation would include meaningful equity ownership.

Responsibilities:


- Design relevant marketing plans and strategies for digital ad campaigns, combining an understanding of consumer behavior, data driven insights and client's product positioning and marketing objectives.


- Analyze campaign performance and audience profiles to find sweet spots and wastages and make effective marketing decisions to complement machines in driving results.


- Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed. 


- Make engaging presentations of findings at multiple levels of stakeholders through visual displays of quantitative information.


- Conduct live experiments to explore new ideas and hypotheses in a cost effective and agile manner and find ways to scale up marketing campaigns.

Competencies:


- 8+ years of relevant work experience, including deep expertise and experience with statistical data analysis such as linear models, multivariate analysis, sampling methods.


- Bachelor's or master's degree in a quantitative discipline (e.g. business administration, engineering, statistics, operations research, economics, computer science, mathematics) from topnotch schools.


- Strength in finding the right problems to solve and ability to figure out solutions.


- Experience with statistical software (e.g. R) and database languages (e.g. SQL) is a bonus.


- Demonstrated skills in selecting the right statistical tools given a data analysis problem.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
Something suspicious? Report this job posting.