Head - Marketing - Air Purifier Startup

Client is a group Company of a Large Pharmaceutical Company. The Company is entering into a New Joint venture for the Marketing of Air Purifiers for Commercial use.

Brand Information :

The Company aims to bring the best of health care & well-being products to India, with a vision to build a healthy nation with technologically superior products which will proactively protect them from the harmful effects of external environment, that can endanger lives.

The Company will embark upon the journey with launching of its first category - Air Purifiers.

Job Details:

Designate: Marketing Head

Job Location: Nariman Point

As the Marketing Head, will be responsible for creating and building new brands and running all requisite marketing activities , having wide responsibility across Marketing strategies (online & offline), Brand Management, Product portfolio, business planning & analysis, Product innovation, Market research and build promotions / campaigns across categories to help achievement of Top line & bottom line objectives of the organisation.

Job Description:

- Craft marketing strategies including Digital, Advertising, Communications and Creative

- Create & nurture new brand identity

- Evaluate and launch new categories

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Drive innovation and build a robust product portfolio

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Create training manuals with help of technical team and help training sales staff

Qualifications: MBA from a good premier institute (Preferred)

Experience: 8-10 years, with experience in start-up organizations, distribution companies and FMCG

- Work experience as Marketing Head, preferably in consumer durable / health sector

- Experience running successful marketing campaigns

- Solid knowledge of digital marketing

- Experience with CRM (preferably)

- Leadership skills with the ability to set and prioritize goals

- Creative & Analytical mind