- Custodianship of the brand and all branding, marketing, communication & PR   - Implement marketing investments in brand communication mix, media selection and sales promotion and PR activities of INR 20 crores to INR 22 crores annually   - Lead the relationship with brand partners - advertising agency, design agencies, PR agency, research agency, exhibition designers, virtual reality designers, digital agency, model designers, print partner, film production, photographers etc.  - Be the guiding force for outstanding creative solutions  - Lead the relationship with key vendors - print media, newspapers, magazines, media buying houses, digital media buying, google adwords and adsense, outdoor signage vendors, mobile kiosks, social media, actionable online advertising, fabricators, software developers, database companies, etc. Ensure win-win relationships and optimize marketing investments.  - Be the guiding force of impeccable execution of all marketing solutions that are within defined budgets, timely and relevant and create the desired results.  - Work closely with the team to ensure outstanding customer experience at site & sales office and create impact in the prospects mind.   - Build powerful sales scripts, in collaboration with Head of Sales, for the Sales Team by collating, documenting and implementing corrective measures for all obstacles for successful sales including evidence to overcome objections and strategies to encourage closing of sale  - Close coordination with Sales/Architecture/Legal/Finance/ Engineering teams to address customer feedback  - Implement marketing strategy, positioning, segmentation, pricing & communication across all projects resulting in :  i. Increase the inquiry calls for all projects  ii. Increase the site visits for all projects  iii. Increase the conversion percentage of customers   - Implement operating brand standards to enhance the customer experience   i. Grooming and dressing standards  ii. Telephone /Reception standards  iii. Site Operations standards  iv. Marketing Standards  v. Sales - Interaction with customers   vi. Communication standards   - Increase business in various channels  i. Channel partners  ii. NRIs - In markets like USA, Dubai, UK, Singapore   iii. Customer Referrals   iv. Exhibitions   - Price premium  i. Key focus on generating premium for every project in any location vis--vis competition and its construction stage  - CRM & Digital initiatives  i. Design and implement the entire digital strategy for the company including social media outreach  ii. Support the Head of CRM to clean and correct the entire legacy database  iii. Monitor and harness the power of the - Loyalty database- and contribute at least 20% of new project bookings  iv. Tie- up with Magic Bricks, 99 acres and other key financial portals and optimization / enhanced presence on Google search engine  v. Direct Marketing for targeted segments with various channels  vi. New website with fully integrated search engine optimization  vii. Documentation of all customer related records and database management and mining  - Research : Brand Equity, Customer Satisfaction, Competition & Product Development  i. Product research and key insights for product development. May include ethnography  ii. Customer satisfaction and Brand Equity research conducted and key insights included in product and service design  iii. Closely monitor competition in coordination with Head of Sales for complete understanding of market dynamics  - New product development :  i. Concept development for senior day care clubs  ii. Concept development for senior care village, integrated senior care townships  iii. Senior Care club development  - Technology  i. Develop Mobile Applications  ii. Digital customer inquiry /feedback forms  iii. Game engine walkthroughs & new communication initiatives  iv. Digital presentations for every project  v. Scale model development for every project  - Employer Brand initiatives - Support HR to enhance the internal communication with employees by adding more avenues, events for connecting with employees. Free flow of relevant information about the milestone and achievements to all employees and create platforms to motivate the employee participation in various initiatives  i. Employee Engagement  ii. Cultural collaborations  iii. New employee joining support  iv. Health camps  v. Annual employee event  vi. Employee Newsletter  vii. CEO's Desk  viii. Designing a Senior Care Knowledge portal  - Awards & accolades  i. Must win best marketing campaign awards  ii. Best Residential Award for Senior Care  - Exhibitions & Road Shows  i. Customized road shows & exhibitions with HDFC, Citibank, ICICI & HSBC for Dubai, London, Singapore/Malaysia, USA  - To drive the corporate communication initiatives to support the brand and sales objectives   i. Close coordination with CFO & CRO to create communication for joint ventures, strategic investors and partners  - Conduct weekly reviews with the sales team & marketing team to ensure business plan & marketing plan owned is progressing well and take corrective steps regularly for overachieving the business plan.   - Ensure the business plan and annual targets are exceeded and marketing plan is optimized.  - Public Relations :   i. Creates a powerful PR plan with the PR agency and implements it to achieve leadership in the category  ii. Implements a crisis management plan for potential eventualities  iii. Coordinates with writers, editors and others to build interesting communication for Senior Care.  iv. Writes, composes or edits all magazine, social media and newsletter articles; collects, organizes and submits all copy for production on a timely basis; proofs contents for corrections and changes; responsible for design and layout of page format and design.  v. Prepares the annual PR budget; monitors to ensure that the PR investments are within the established budget.  vi. Oversees all direct mailings including composition, design, mailers and printing.  vii. Serves as managing editor of the Employee Newsletter.  viii. Appoint, monitor, schedule and direct photographer, be employed or freelance. Maintains photographic library.  - In consultation with Head CRM & Head Operations  i. Plans, promotes, and generates enthusiasm and interest for the community's diverse social programs; coordinates the efforts of volunteers and the senior care community staff.  ii. Arranges for special publicity needs and supplies for each event; decorates areas for promotions.  iii. Keeps an accurate history file of each event; writes follow-up "thank you" letters.  iv. Arranges classes for residents on a wide range of topics.  v. Plans international and domestic group tours for residents  vi. Hires bands and entertainers; agrees on fees and times; contracts for and monitors entertainment.  vii. Coordinates with food and beverage department personnel to plan major food promotions throughout the year and special monthly dining room and other promotions.  viii. Maintains visibility in the community with retailers, artists, entertainers, etc., to use these resources for the benefit of the Senior Care Communities.  ix. Works closely with all other departments to ensure that complete, concise information goes to both residents and the staff who will be working directly with each social event.  x. Develops personal and departmental monthly action plans. Ensures these plans are executed.  xi. Oversee all resident events, food and beverage promotions, operational news and general information concerning the senior care communities,   xii. Prepares plan to recognize and acknowledge resident celebrations (birthday, anniversary, major holidays as well as corporate and personal success and achievements) plus is aware of, and acts appropriately in cases of loss, sadness, and bereavement.

Bangalore

Head - Marketing - Advertising  

Head - Marketing - Advertising   ,Job Description for Head - Marketing - Advertising   in BitCrust HR Services in  Bangalore for (7-15) years of experience. Apply Now!

Job Description for Head - Marketing - Advertising   in BitCrust HR Services in  Bangalore for (7-15) years of experience. Apply Now!