Senior Recruiter at Ewyn Services
Views:1700 Applications:629 Rec. Actions:Recruiter Actions:566
Head - Marketing/Acquisition Marketing - Internet/eCommerce - US Market (3-6 yrs)
Acquisition Marketing Manager - Internet/eCommerce
- Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.
- Presenting daily reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
- Work with CRM, Content and Acquisition teams to drive retention.
- Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.
- 3+ years of experience in email marketing campaigns and analytics, with specific experience managing an email/web/mobile marketing program from end-to-end (e-commerce experience preferred).
- Knowledge of tools such as Webengage and Clevertrap.
- Experience of user retention and engagement strategies.
- An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.
- Good understanding of CRM, email marketing and mobile marketing.
- Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
- Ability to effectively communicate and manage relationships with external vendors and partners.