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Head - Marketing - Academic Programmes (5-10 yrs)

Gurgaon/Gurugram Job Code: 858867

Head of Marketing - Academic Programmes (Elearning) responsibilities include:

- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Preparing and managing monthly, quarterly and annual budgets for the Marketing department

- Setting, monitoring and reporting on team goals

Job brief:

- We are looking for a Head of Marketing - Academic Programmes, who will lead all our marketing activities including traditional marketing, social media marketing and digital campaigns, advertising and creative projects.

- Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you- re a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.

- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities:

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

Requirements

- Must be a team player, Flexible and Quick Learner

- Must be ready to work from Office in Gurgaon

- Work experience as Head of Marketing or VP Marketing, preferably within e learning / online education / edutech industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with Learning Management Systems and CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- MBA in Marketing or relevant field

- Skill in budget preparation and fiscal management.

- Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.

- Ability to communicate effectively, both orally and in writing.

- Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.

- Ability to foster a cooperative work environment.

- Ability to develop, plan, and implement short- and long-range goals.

- Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise.

- Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies

- Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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