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Head - Marketing - Academic Programmes (5-10 yrs)
Head of Marketing - Academic Programmes (Elearning) responsibilities include:
- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Preparing and managing monthly, quarterly and annual budgets for the Marketing department
- Setting, monitoring and reporting on team goals
Job brief:
- We are looking for a Head of Marketing - Academic Programmes, who will lead all our marketing activities including traditional marketing, social media marketing and digital campaigns, advertising and creative projects.
- Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you- re a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.
- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities:
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Requirements
- Must be a team player, Flexible and Quick Learner
- Must be ready to work from Office in Gurgaon
- Work experience as Head of Marketing or VP Marketing, preferably within e learning / online education / edutech industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience with Learning Management Systems and CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
- MBA in Marketing or relevant field
- Skill in budget preparation and fiscal management.
- Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
- Ability to communicate effectively, both orally and in writing.
- Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
- Ability to foster a cooperative work environment.
- Ability to develop, plan, and implement short- and long-range goals.
- Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise.
- Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies
- Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.
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