Head - Consumer Insights & Intelligence
Location - Bangalore
JOB RESPONSIBILITIES :
- Set up an - Insights & Intelligence Cell
- Build a team to support the insights & intelligence gathering process
- Build a network of agencies to assist in the process of insights and intelligence gathering
- Set up a Social Command Centre, to provide real-time insights to all internal functions
- Establish work processes and two-way information pathways between internal functions
- Develop a demographic snapshot of the consumers - Gather consumer insights - youth/women, urban/rural etc and build detailed profiles of various consumer segments
- Build a library of insights about consumers through proprietary and syndicated research studies
- Marry consumer insights to needs, thereby equipping teams to make customised recommendations to clients
- Organise and/or participate in - Consumer Workshops-, to build relationships and enhance value offering to them
CANDIDATE PROFILE :
- 10-15 years of relevant experience in sectors like FMCG, Telecom, Retail etc.
- MBA in Marketing from a Premier Institute (preferred).
In case you meet the above requirement, you may call Piyush Malik at 9820345980 (Mumbai number), on all days of the week between 10:00 am and 6:00 pm.
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