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20/08 Mahesh
HR at Dimensions HRD

Views:432 Applications:110 Rec. Actions:Recruiter Actions:0

Head - Market Insights - FMCG/eCommerce (10-14 yrs)

Noida Job Code: 967281

Job Description :


- Post qualification with 10-12 years of experience in Media Agency + client side (FMCG)

- Represents the voice of consumer and ensures that consumer knowledge is integrated into formulating the short, medium and long term brand & product strategy

- Works closely with the brand, innovation and other teams to understand business challenges / through primary / secondary research

- Drive strategic researches e.g. triggers and barriers, pricing studies, portfolio management/ optimization, innovation pipeline building

- Measure business health through regular dipsticks / imagery studies / brand track

- Solve for immediate business problem related to channel, geography, services related through research

- Be a champion for bettering consumer experience and maintaining high brand imagery levels

- Mentor and guide team of researchers - Guide and oversee them on technical aspects of both qualitative and quantitative research

- Manage senior stake holders from different functions and businesses

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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