Head - Luxury Marketing - Real Estate

Head -Luxury Marketing

Job Description :

- Strategize marketing and communication initiatives to enhance brand salience, improve brand equity and new product launches.

- Staying abreast of the best trends / practices in branding / digital through social medial & Industry benchmarking.

- Support sales strategy by enhancing Brand Equity.

- Responsible for executing all trade related marketing campaigns including ATL, BTL and digital activities as part of the marketing plan.

KEY RESPONSIBILITIES :

Some of the Key result areas includes, but not limited to :

- Implement brand plans to deliver brand KPIs on Volume, Share, positioning.

- Ensure our brand messaging is strong and consistent across channels and marketing efforts (like events, campaigns, web pages and promotional materials).

- Analyze brand consumer behavior and retail tracks to assess brand health; analysis on projects.

- Implement key projects on the brand's Annual planning calendar.

- Identify opportunities to reach new market segments and expand market share.

- Monitoring Competition (acquisitions, Pricing changes and new products and features).

- Develop the media strategy and implement it's roll out

- Provide inputs for long term brand vision and strategy development.

- Execute brand initiatives customized by projects, channels or key customers.

- Drive cross functional teams and ensure achievement of volume and profitability targets, on special projects .