Director at Connexio Search
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Head/Lead - Performance Marketing - Payment Firm (8-12 yrs)
Job Description: Performance Marketing
The opportunity is with a Series C funded payment and lending-related start up. This rapidly growing and extremely well-funded start-up is looking for someone to lead Performance Marketing
Responsibilities:
- Be the go-to expert within digital marketing (web, search, display, email, content and social marketing activities)
- Optimising campaigns across multiple channels to deliver the best return on investment
- Managing paid/unpaid ad campaigns across search, display, social and retargeting networks
- Analyse current digital marketing outputs and implement any new reporting platforms should they be needed (Google Analytic, etc)
- Identifying replicable marketing strategies, tactics and channels that address business pain points
- Produce brand and product collateral
- Weekly and monthly reporting of KPI metrics
Qualifications/Requirements :
- 8-10 years of experience in performance marketing, with at least 2 years in leading performance marketing for a consumer tech start up
- Experience in running large scale SEO/SEM campaigns and lead gen; Experience in setting up and optimizing Google Adwords, Paid social, Display media, affiliate marketing campaigns etc.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert
- Up to date with the latest trends and best practices in online marketing and measurement
- Outstanding communication and interpersonal skills
- Ability to lead, mentor and grow the team as required
- Entrepreneurial, creative out-of-the-box thinker, with a get-things-done attitude
Location: Malviya Nagar, Delhi
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