Head/Lead - Performance Marketing - Payment Firm

Job Description: Performance Marketing

The opportunity is with a Series C funded payment and lending-related start up. This rapidly growing and extremely well-funded start-up is looking for someone to lead Performance Marketing

Responsibilities:

- Be the go-to expert within digital marketing (web, search, display, email, content and social marketing activities)

- Optimising campaigns across multiple channels to deliver the best return on investment

- Managing paid/unpaid ad campaigns across search, display, social and retargeting networks

- Analyse current digital marketing outputs and implement any new reporting platforms should they be needed (Google Analytic, etc)

- Identifying replicable marketing strategies, tactics and channels that address business pain points

- Produce brand and product collateral

- Weekly and monthly reporting of KPI metrics

Qualifications/Requirements :

- 8-10 years of experience in performance marketing, with at least 2 years in leading performance marketing for a consumer tech start up

- Experience in running large scale SEO/SEM campaigns and lead gen; Experience in setting up and optimizing Google Adwords, Paid social, Display media, affiliate marketing campaigns etc.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert

- Up to date with the latest trends and best practices in online marketing and measurement

- Outstanding communication and interpersonal skills

- Ability to lead, mentor and grow the team as required

- Entrepreneurial, creative out-of-the-box thinker, with a get-things-done attitude

Location: Malviya Nagar, Delhi