Head - Growth - Startup

Looking for Dynamic person for Head (Growth) role with India's leading startup.

Exp- 7-12 years

Key attributes :

- Lead the strategic oversight of brand initiatives, campaigns and customer research programs for our fast-growing consumer-facing brand.

- Act as the internal subject matter expert for the company in understanding our customers, their behavior and motivations.

- Oversee the development of strategic plans & execution across all areas of ownership including the definition & evaluation of key metrics that tie to business goals.

- Work cross-functionally with acquisition & retention marketing, creative, content, ecommerce, product management, customer support and other related functions to deliver consistency in the customer experience and drive brand awareness.

- Provide input and significantly influence the direction of our marketing and competitive strategies.

- Monitor retail, media and consumer trends and determine implications for our business.

- Be a thought leader who drives innovative marketing ideas and strategies.

- Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience.

- Deliver annual operating objectives including sales, share, profit and brand equity goals.

- Lead the Marketing Committee to ensure senior management alignment across functions. Be the consumer advocate in all strategic discussion.

- Lead the brand identity work to develop the brand's equity, objectives, communication strategy and architecture work.

- Develop pricing and trade promotional strategies to support.

- Develop the annual marketing plan, including communication plans, recommended tactics, budgets, and resource planning. Track progress vs. expectations and make adjustments as needed to deliver the goals.

- Lead and build alignment to a social media strategy. Develop the organization's capabilities to manage, and oversee execution.

- Develop launch plans and bring new products to market, in-line with brand objectives.

- Invest in coaching and mentoring others to assume broader leadership roles within the company.

Key skills :

- Proven leadership capabilities with strong attention to detail.

- Excellent communication skills with ability to make recommendations and support with logical rationale.

- Superior analytical and decision-making skills with the ability to translate into an executable strategic plan.

- Proven ability to use successful non-traditional strategies while challenging others to think differently and innovate in service to the brand and the business.

- Experienced leader with a successful track-record executing by an inter-connective strategies, brand building, and marketing innovation.

- Proven experience building and growing a marketing function.

- Proven collaborative team leader and culture builder.

- Experience leading large teams.

- Proven ability to operate in a matrix and cross-functional organisation.