Head - Growth/Performance Marketing - For a Seed funded D2C startup About the role : We are looking to add a very seasoned Performance Marketeer for one of our new investment (based in mumbai) in the D2C sector. Role - Head - Growth (Performance Marketing) and lead the entire growth charter Location - Mumbai Values of a Grade-A Head of Growth: - Perfectionist - Someone who is able to execute well and be responsible for the key acquisition metrics. We seek a perfectionist who believes in improving small things throughout the funnel, to achieve the requisite metrics. - Hustler - We are looking for an individual with a go getter attitude. We are a small, fast paced start up and you will be expected to be out there and get things done. - Creative - You will be expected to explore different mediums / do experimentation / come up with unique campaign ideas for different target groups to drive growth and engagement. - Data Driven - Analyse data, look for various patterns, use them to create campaigns and get new users - Quick Learner - It's ok to not know everything, but, You are expected to learn new concepts quickly, and put them into action. - Hunger to be the best in Performance Marketing. What should you deeply care about? - Must know: Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels. - Work cross-functionally to build a thorough understanding of the funnel, identify experience gaps and points of frictions for new users - Good to know: Amazon ads, Flipkart ads - Past experience on funnels optimization on ad platforms, copies / images / video ads, landing pages etc. Past experience to: 1) reduce / maintain CAC while increasing acquisition budget. 2) Improve RoAS while increasing acquisition budget - Good to have exposure of handling budget of upwards of 50L a months - Past experience on ecommerce acquisition and retargeting is a plus. - Comfortable in working with small teams with a high-growth mindset What would you be doing? - Be responsible for optimizing acquisition cost through funnel optimizations. - Executing campaign strategies across various channels. - Full ownership of scaling affiliates and other mediums month on month - Gathering data driven insights into campaigns and consumer behavior and implementing the learnings - Developing and executing new and innovative strategies for consumer acquisition - Continuous experiment and run A / B Testing on campaigns, messaging and targeting to improve ROI - Superpowers you'll need to be a success in this role? - 8+ years of experience in Performance Marketing - Structured thoughts in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience in setting up and optimizing campaigns across traditional mediums (like Facebook, Google) and new mediums. - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement What would you get from this role? - Be a key member of the leadership team - ESOPs /A great opportunity for long term wealth creation

Mumbai

Head - Growth/Performance Marketing - D2C Startup 

Head - Growth/Performance Marketing - D2C Startup  ,Job Description for Head - Growth/Performance Marketing - D2C Startup  in Matrix Partners India in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for Head - Growth/Performance Marketing - D2C Startup  in Matrix Partners India in  Mumbai for (8-15) years of experience. Apply Now!