Head - Growth Marketing - Growing Startup

One of our growing startup B2B client is hiring for Head Growth Marketing role. This company's vision is to bring a digital change in the Unorganized Manufacturing landscape of India. Currently they have network of 1000+ Manufacturers and help them serving to a Network of 80,000+ Retailers across India, digitally.

About Role:

- Part of the business growth team. Formulate the marketing strategy as per the business goals

- Formulating & Executing the campaigns around retailers and manufacturers

- Highly Analytical and hands on with tools like Appsflyer/Singular/Clevertap/Webengage, able to understand the behavior and tweak the funnel for maximum efficiency

- Utilizing all the modes of communication i.e. product, social media, offline modes, etc. to the fullest extent.

- Making sure that the entire communication across the stakeholders is adhering to the brand voice

- Keeping track of awareness & engagement metrics at all times.

- Engaging with other teams like Distribution & Sales teams, customer support teams to know the communication requirements

- Conducting customer visits and user research as a regular practice and sharing insights 

- Defining processes for the functioning of the entire marketing team. Defining the process of flow of information both internally and externally (Inter-team communication)

- Will be Responsible for CAC/Cost of Retention of Factories and their customers (Retailers)

Ideal Profile:

- Experience: 6-7 Years of experience in building and leading a scaled Marketing Function in Product/tech-b2b Company

- Preferred Domain exposure: Any experience in working in VC backed start-ups, internet/tech companies, retail companies

- Communication Skills: You excel at communication and story-telling skills with the right set of knowledge to execute the same, which ultimately will enhance the impact of your communication and the brand voice

- Ability to compromise with work-life balance for the initial few years until the brand reaches a stable position