CMO - Growth Marketing - Consumer Tech/EdTech

Looking for an CMO/Growth Marketing Head with an Ed-Tech company. This is the senior most marketing role for the company.Founder-1 role.

Job Description :

Strategy to Execution :

- Creates revenue roadmaps along with founders in accordance with company growth aspirations

- Breaks down revenue goals to actionable targets across sales and marketing units

- Acts as thought partner for founder to chart business & market strategy

- Heads marketing and sales functions for overall business

Growth and Conversion:

- Owns and tracks key revenue metrics across the organization and teams

- Owns cross functional OKRs with content and marketing and tracks them

- Sets appropriate course-correction plans for missed revenue targets

People & Partnering:

- Plans for staffing requirements across sales and marketing as per AOP

- Collaborates closely with Head of Content, Head of Customer Success to execute OKRs

- Works closely with Head of Content to match content strategy to revenue projections

- Liaisons with Customer Success Team to improve proposition communication

Thought Leadership:

- Understands business, market and competitors well and closely tracks developments

- Understands customer aspirations and mindset across different segments

- Is aware of latest technology & tools trends in the industry for growth marketing

Desirable Traits and Skills:

- Deep analytical thinking and problem solving abilities

- Deep understanding of customer needs and passion to deliver value over features

- Analyze existing funnels, strategize increased funnel conversions for each categories of courses we offer