TA at Talent Stock Solutions
Views:487 Applications:155 Rec. Actions:Recruiter Actions:11
Head - Growth - Internet/Online (4-7 yrs)
Responsibilities included :
- In depth understanding of Google/Facebook platforms
- Customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.
- Manage all digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive optimization.
- Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
- Work closely with product, tech & analytics to understand customer complete customer journey and ideate around interventions to improve customer experience, thereby improving subscription conversions.
- Hands on experience in extracting data from various tools in order to deep dive and analyse the performance drivers.
- Closely work with Sales and Marketing team.
- Identify the best communication at the best time using the best channel to nudge a user towards conversion.
Must Have Skills :
- 4 - 6 years of experience in growth/digital marketing.
- Experience in working with a multi-crore digital marketing budget.
- In-depth understanding & hands-on experience in running ads across Google, Facebook, YouTube & mobile affiliates to acquire new users
- Good understanding in Managing Paid Campaigns - Multiple channels
- Strong marketing mindset with problem solving skills.