Head - Growth - Internet/Online

Responsibilities included :

- In depth understanding of Google/Facebook platforms

- Customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.

- Manage all digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive optimization.

- Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.

- Work closely with product, tech & analytics to understand customer complete customer journey and ideate around interventions to improve customer experience, thereby improving subscription conversions.

- Hands on experience in extracting data from various tools in order to deep dive and analyse the performance drivers.

- Closely work with Sales and Marketing team.

- Identify the best communication at the best time using the best channel to nudge a user towards conversion.

Must Have Skills :

- 4 - 6 years of experience in growth/digital marketing.

- Experience in working with a multi-crore digital marketing budget.

- In-depth understanding & hands-on experience in running ads across Google, Facebook, YouTube & mobile affiliates to acquire new users

- Good understanding in Managing Paid Campaigns - Multiple channels

- Strong marketing mindset with problem solving skills.