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Head - Growth - EdTech - IIT/IIM/ISB/BITS/SP Jain/KJS/JBIMS (7-12 yrs)
- Drive the growth plans and optimize revenue funnel
- Champion latest industry trends - innovative marketing constructs, best methods of driving traffic, conversion techniques
- Use data and analytics for measuring marketing effectiveness, creating a culture of structured experimentation and iteration to drive growth
- Integrate products into the company's analytics framework to provide dashboards and testing tools as services across the organization
- Design marketing campaigns to improve and optimise the sales funnel conversion
- Provide customer insight, through understanding of user requirements, habits, and perceptions
- Actively share insights with the product team to facilitate product improvement creating a roadmap to unlock growth
- Lead a high-performing team to implement strategic marketing initiatives - including performance marketing and app marketing
- Target leads by identifying and scaling paid and unpaid digital acquisition channels, including: PPC, social (paid & unpaid), partnerships & affiliates, SEO, content, email and more
- Graduate/Post-Graduates from Top Premier institutes with prior experience in EdTech (IIT/IIM/ISB/BITSP/SPJain/KJS/JBIMS etc.)
- Strong experience in growth hacking, social media/viral marketing, managing demand generation & the customer acquisition funnel and performance marketing
- Good knowledge of campaign management tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics)
- Strong analytical skills, excellent communication & interpersonal skills. Adept at building collaborative relationships
- Ability to navigate in a startup environment and work cross functional teams, collaborating closely with Product leadership
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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