Head/GM - Marketing

CRITICAL REQUIREMENT - Those who are currently based out of Malaysia or have worked in that area in past can apply for this position.

Role Description

The GM-Marketing will be responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objectives of sales, growth, profitability and visibility while ensuring a consistent marketing message and position with a corporate direction.

Specific Responsibilities required:

- Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectation.

- Develop unique value proposition, business partnerships etc. Toward key customer segments that increases Brand awareness.

- Lead and Manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative services.

- Achieve targeted results and ensure timely effective execution of marketing tactics and programs.

- Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies.

- Develop benchmark criteria to measure efficiency and effectiveness of marketing programs.

- Conduct and analyze market research to determine competitiveness.

- Measuring market effectiveness and implement things as per the improvement required.

- Identify, interpret and capitalize on sales and marketing trends.

- Coach, mentor and raise the team's ability to deliver and exceed expectations while creating opportunities for succession talent.

- Develop and prepare key messaging and presentation material for senior management.

- Research and analyze economic trends, buying habits and demographic characteristics of consumers, their tastes and preferences for company products.

- Work closely with the product development, sales teams to create demand and recognition for the company and its products.

Skills Required

- 15+ years of experience with 5 years in progressive sales & marketing roles at senior management role.

- Graduate with MBA desired from a reputed B - School.

- Strong, analytical, planning, for casting and budgeting/financial skills.

- Excellent communication and negotiation skills.

- Possess a Marketing and customer service Orientation.

- Outstanding Leadership skills.

- Ability to articulate a vision and strategy that inspires and motivates a team and the energy on achieving business goals.

- Should have experience of working in Malaysia and know the market behavior well.

SUBJECT : HEAD/GM - MARKETING