Associate Consultant at Unison International Consulting Pvt. Ltd
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Head/General Manager - Marketing - Luxury Retail Business (8-18 yrs)
About the client:
- Company Name: Reliance Brands Limited
- Industries: Retail
- Company Type: Forbes Global 2000
- Funding Stage: Other
- Headquarter Location: Mumbai
- Nature of Offering: Product & Services
- Founding Year: 2007
- No of Employees: 10000+
Hiring for one of the India's biggest Retail brand who have multiple International brand partnerships across Apparel, Handbags & Accessories, Food, Lifestyle and Kids.
Designation: General Manager
Role: Marketing Head
We are seeking an experienced and innovative Marketing Head to lead our marketing efforts for a prestigious luxury retail brand.
The Marketing Head will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and contribute to business growth. This role requires a creative and strategic thinker with a deep understanding of luxury consumer behavior and market trends.
- Develop a cohesive marketing strategy aligned with the brand's values, positioning, and business goals.
- Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
- Set clear marketing objectives and KPIs, and create actionable plans to achieve them.
- Maintain and enhance the brand's image, ensuring consistency across all marketing touchpoints.
- Oversee the development and execution of brand campaigns, product launches, and collaborations.
- Ensure that all brand communications reflect the luxury brand identity and resonate with the target audience.
Digital and Traditional Marketing:
- Lead digital marketing efforts, including social media, influencer partnerships, SEO, SEM, email marketing, and content creation.
- Develop and manage effective online and offline advertising campaigns to drive brand visibility and customer acquisition.
- Stay up-to-date with digital marketing trends and implement innovative strategies to engage luxury consumers in digital spaces.
- Design and implement strategies to create meaningful customer experiences and drive brand loyalty.
- Develop and manage customer loyalty programs, personalized engagement initiatives, and CRM activities.
- Foster relationships with VIP clients and high-net-worth individuals to enhance brand advocacy.
Team Leadership and Collaboration:
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
- Coordinate with cross-functional teams, including sales, design, and product development, to ensure alignment and execution of marketing initiatives.
Market Research and Analysis:
- Conduct thorough market research to identify consumer preferences, buying behaviors, and emerging trends in the luxury retail industry.
- Utilize data-driven insights to make informed decisions and continually optimize marketing strategies.
- Develop and manage the marketing budget, ensuring efficient allocation of resources across various campaigns and initiatives.
- Monitor campaign performance and ROI, making adjustments as necessary to maximize results.
Qualifications and Experience:
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience (X+ years) in luxury brand marketing, with a track record of success in driving brand growth and engagement.
- Deep understanding of luxury consumer behavior and trends.
- Strong knowledge of both traditional and digital marketing channels.
- Exceptional leadership and team management skills.
- Excellent communication, presentation, and interpersonal skills.
- Analytical mindset with the ability to interpret data and metrics.
- Proficiency in marketing tools, analytics platforms, and CRM systems.
The position is located at [Location], with occasional travel as required.
If you are a visionary marketing professional with a passion for luxury brands and a proven ability to create impactful marketing strategies, we invite you to apply. Join our dynamic team and play a pivotal role in shaping the future of our prestigious luxury retail brand.
Required Candidate Profile:
- Min 8 years of experience
- One should have current CTC of more than 30LPA
- Retail industry experience required
Budget: 45 LPA
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