Head - Field Marketing - eLearning Startup (8-15 yrs)
Opening with An e-Learning company funded with $ 130 mn and considered as one of the top ten growing start-up companies in the Silicon Valley, it is valuated at US$ 1 billion.
It has 2500 technology-oriented online courses.
The Role :
- Will help build the sales pipeline in key sales regions in India through various campaigns and programs.
Responsibilities:
- He will work with Global Marketing Leadership, India Leadership and Sales teams to create a plan that coversevents, campaigns, messaging and communications with India-specific marketing programs and specific current sales objectives.
- The India Field Marketing Manager must also assure that all programs are fully aligned with brand strategy, business plan objectives and current corporate campaigns to drive revenue.
Requirements:
- Strong focus on demand generation, customer advocacy, driving new, renew and expand lines of revenue - from a SaaS point of view
- Ability to work closely with sales managers to create segment and account marketing plans that support the sales goals for the segment and account
- Ability to execute multi-pronged campaigns across field and digital and tie back field marketing investments to segment and account sales goals
- A combination of creativity in designing field campaigns as well as operational efficiency in executing and tying activities to sales goals
- 8-12 years of experience, preferably in SaaS
- Qualification that lends the candidate a healthy knowledge and appreciation for technology
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