Head - eCommerce Operations - Pharma

Head E- commerce

Industry : Pharma / Biotech / Clinical Research

Job Description :

- Starting our own eCommerce and responsible for all eCommerce operation.

- Develop strong understanding of consumer, competitive and brand health

Client Details :

- One of world's leading & fastest growing nutraceutical company,headquartered at London and operating in 110 countries across the globe.

- Committed for the scientific research in nutrient medicine & has been awarded consequently for three years with UK prestigious Queen's Award for excellence and innovation in vitamin research.

- Have been manufacturing innovative health care products for over three decades & is committed to excel in human health care and research.

- Created a unique portfolio of products in the key segments like Anti-infective, Nutrition Supplements for all age groups, Infertility Supplement, Pain Management, etc.

Description :

Roles & Responsibilities :

- Starting our own eCommerce and responsible for all eCommerce operation.

- Develop strong understanding of consumer, competitive and brand health.

- Maintains updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.

- Support in developing & tracking marketing campaigns (All ATL Medias) to drive acquisition through awareness, strategic associations, and performance to achieve desired KPIs (Print/ Radio/ Outdoor). Should have handled conceptualization, development of TV /Content video

- Supports HOD in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, and communication strategy) with all information needed to produce effective commercials and advertisement

- Help HOD in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research.

- Supervises the commercials and advertisements production to ensure objective achievement (target groups, product image, etc.)

- Coordinates with the Business Partner of Prescription Business Sales team on marketing program execution and tracking it for execution (per session, monthly, etc. Brand Identity development exercise

- Support in efficient execution of New brand / Product launch with identifying unique customer insights,

development of end to end programs, campaigns and efficiently executions to achieve desired KPIs

- Development of various collaterals with agency, vendors, cross team for efficient execution of brand transition

- Phase wise roll out at stores planning, day to day execution

- Support in development of loyalty programs by liaising with E-Commerce team, cross functional team on data requirement & customer segmentation, Product propositions, Partnership & commercials, User journeys and Strategy

- Getting communication support developed and assess the loyalty program through market research, customer journey mapping & target to find gaps

- Recommend initiatives in program; UX & marketing as per crafted user personas

- Identifying various opportunity areas to drive trust in generic, its contribution and developing program to drive each of the generic category

Profile :

Desired Candidate Profile : Experience of Pharma , OTC division from Internet/eCommerce Industry will be added advantage

Age : upto 40 only

- Fluent English Communication Skills mandatory

- Good personality

Job Offer :

- Best industry compensation and opportunity to grow exponentially

- Opportunity to work with a leading pharma company headquartered in London

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Yashi Yadav on +91 22 4236 3250.
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