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Head - eCommerce Operations - Pharma (8-20 yrs)
Head E- commerce
Industry : Pharma / Biotech / Clinical Research
Job Description :
- Starting our own eCommerce and responsible for all eCommerce operation.
- Develop strong understanding of consumer, competitive and brand health
Client Details :
- One of world's leading & fastest growing nutraceutical company,headquartered at London and operating in 110 countries across the globe.
- Committed for the scientific research in nutrient medicine & has been awarded consequently for three years with UK prestigious Queen's Award for excellence and innovation in vitamin research.
- Have been manufacturing innovative health care products for over three decades & is committed to excel in human health care and research.
- Created a unique portfolio of products in the key segments like Anti-infective, Nutrition Supplements for all age groups, Infertility Supplement, Pain Management, etc.
Description :
Roles & Responsibilities :
- Starting our own eCommerce and responsible for all eCommerce operation.
- Develop strong understanding of consumer, competitive and brand health.
- Maintains updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.
- Support in developing & tracking marketing campaigns (All ATL Medias) to drive acquisition through awareness, strategic associations, and performance to achieve desired KPIs (Print/ Radio/ Outdoor). Should have handled conceptualization, development of TV /Content video
- Supports HOD in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, and communication strategy) with all information needed to produce effective commercials and advertisement
- Help HOD in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research.
- Supervises the commercials and advertisements production to ensure objective achievement (target groups, product image, etc.)
- Coordinates with the Business Partner of Prescription Business Sales team on marketing program execution and tracking it for execution (per session, monthly, etc. Brand Identity development exercise
- Support in efficient execution of New brand / Product launch with identifying unique customer insights,
development of end to end programs, campaigns and efficiently executions to achieve desired KPIs
- Development of various collaterals with agency, vendors, cross team for efficient execution of brand transition
- Phase wise roll out at stores planning, day to day execution
- Support in development of loyalty programs by liaising with E-Commerce team, cross functional team on data requirement & customer segmentation, Product propositions, Partnership & commercials, User journeys and Strategy
- Getting communication support developed and assess the loyalty program through market research, customer journey mapping & target to find gaps
- Recommend initiatives in program; UX & marketing as per crafted user personas
- Identifying various opportunity areas to drive trust in generic, its contribution and developing program to drive each of the generic category
Profile :
Desired Candidate Profile : Experience of Pharma , OTC division from Internet/eCommerce Industry will be added advantage
Age : upto 40 only
- Fluent English Communication Skills mandatory
- Good personality
Job Offer :
- Best industry compensation and opportunity to grow exponentially
- Opportunity to work with a leading pharma company headquartered in London
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Yashi Yadav on +91 22 4236 3250.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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