Managing Director at Adler Talent Solutions Pvt. Ltd.
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Head - eCommerce - Jewellery (14-18 yrs)
Role Objective :
- Responsible for managing all aspects of the ecommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies.
Main Responsibilities :
- Responsible for the smooth running of the website and all e-commerce platforms such as app, & mobile Web to increase the sale.
- Responsible for the visual quality and the efficiency of all online channels.
- Work closely with the Marketing, Creative and the Digital team to grow the website to maximize the Search Engine Optimization success.
- Work closely with the relevant team to maximize warehouse support in providing smooth and excellent customer service and fulfilling online orders.
- Work with Heads of department to achieve the shared brand strategy and goals.
- Manage and lead the website development, technical and visual, navigation, performance and functionality efforts to positively impact ecommerce efforts.
- Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability.
- Seek expertise on current e-commerce industry best practices; Consult on cross-functional projects to ensure e-commerce principles are incorporated.
- Identify new areas of e-commerce opportunity beyond current organizational thinking.
- Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- Monitor sales, marketing, technology and management to deliver a superior shopping experience for all customers.
- Manage the overall user experience, including site navigation, content development, and promotional campaigns.
- Research market in order to discover new trends and technologies in order to improve website performance.
- Participate in building and directing a team of ecommerce professionals that can effectively help develop and execute creative ecommerce solutions.
- Direct integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines.
- Manage digital marketing solutions, social media integration, SEM, SEO and other monitoring methodologies and analytics for planning various ways to increase online presence of the company.
- Responsibility of P& L of E-Commerce business.
- Design and prepare MIS reports for all e business metrics for various online platforms and achieve all growth objectives and develop all enhancements to direct supply network.
- To follow senior management decision and to align ecommerce business goals with company vision.