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18/10 Prachi khare
Director at People Connection

Views:2491 Applications:641 Rec. Actions:Recruiter Actions:464

Head - eCommerce - FMCG (10-15 yrs)

Mumbai Job Code: 1328263

A leading luxury FMCG company in personal care products portfolio is looking for a Head Ecommerce to be based in Mumbai:

We are looking for candidates with 10+ years of managing E Commerce for luxury segment.

The role will involve:

- Responsible for brand P&L and developing the overall strategy relating to sales and channel marketing. Own revenue and profitability targets on ecommerce portals, driving business growth, and category share.

- Identify and develop new online selling partnerships relevant to the brand architecture.

- Joint business and demand planning with the platforms at SKU and brand level.

- Designing and executing online specific promotions and offers, including on-site properties, performance marketing activities, specific targeting, and sampling to maximize growth.

- Work closely with brand marketing team for product cataloguing, brand visibility, brand awareness and digital marketing.

- Work closely with digital agencies and brand marketing team for benchmarking and measurement to increase conversions, cross-sell, drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels, to help build a culture of continuous improvement, constant testing, and transparency

- Providing insights into latest consumer shopping trends, competition products and campaigns to identify assortment gaps & selection and plan effective branding strategies

- Monitor, measure and maintain reports on performance to drive sales KPIs and brand awareness on the platforms

- Product listing, maintain price parity, analyzing customer performance and take actions towards improvisation.

- Preparation of various quarterly and annual reports or review presentations on the respective product group's performance for management review.

- Manage day to day operations for various platforms

Skills required:

- Excellent communication skills and presentation

- Drive for sales and commercial experience

- Prior experience of managing own e-commerce platforms

- Strong background of digital consumer marketing

- Strong analytic skills along with fair understanding of ecommerce business and relationship building

Women-friendly workplace:

Maternity and Paternity Benefits

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