Head - eCommerce - FMCD/FMCG/Retail

Head - ECommerce

Ecommerce Management :

- Responsible for implementing the e-com strategy and managing the end to end e-com revenue.

- Onboarding, establishing and scaling up Strings business across the Ecommerce platform in India.

- Constant enrichment of marketing campaign for each website.

- Lead project of launching Mirada on amazon.com and amazon.ae

- Catalogue Management (new launching & product enrichment)

- Collect and provide platform level input to management to identify suitable product/ model from global portfolio and ensure successful launch on e-com.

- Working with operations to ensure smooth flow of orders.

- Customer return analysis and work in coordination with operations team to attempt on reducing customer returns through proper communication approach.

Digital Marketing Management :

- Create online campaigns that integrate website, email, social media, video, online tools and graphics to move people to action.

- Planning & Executing marketing campaign by collaborating with all stakeholders.

- Tying up with content writer / agency / influencer / designer for creating monthly social media marketing plan.

- Develop relevant content and communication to drive brand message across social channels and create conversations and engagement for the brand.

MIS Analysis :

- Sales forecasting : Monitoring sales results and reporting the same to the management.

- Design and prepare daily, weekly and monthly MIS reports on Platform / Model wise orders trends, marketing reports and returns trend.