Product Head -Director - Network Services Product and Solutions Marketing (SD-WAN)

We are looking for a person who should have experience into product marketing for SD-WAN.

Strategic Planning : 

- Planning of integrated marketing strategy, portfolio strategy, GTM, integration with the organisational goals on market awareness and consideration

- Product and portfolio propositions and positioning

- Create and execute portfolio and product positioning that is decisive, competitive and relevant across the different portfolios during their launch as well as in the product life cycle. Leverage customer intent, market insights and competitive intel to develop clear and differentiated value propositions for products and the network services portfolio. 

- Build use cases which relates customers business problems or opportunities to solutions from our product portfolio. Convert product propositions into stories which customers can relate to and customer facing personnel can easily convey. 

- This should drive product's market success through differentiation of the product by ensuring that it always stays in line with customer's needs and market trends

Solutions Marketing 

- Define solutions that appeal to different markets. Define Ideal customer profile and build solution collateral mapped to it. Work jointly with product management to create solution promotion plans. Build sales plays, sales tools, maturity models and demand generation assets. Develop integrated marketing plan that delivers on the order book targets across segments and product portfolio

- GTM planning, Sales enablement and Technology Partner engagement

- Plan and recommend on market segmentation by route to market, sales enablement and readiness content. Integrate marketing and sales campaigns design

- Build joint value propositions with technology partners and enable MDF generation and execution on it.

Analyst engagement

- Work with industry analysts to ensure outside in market insights as well as appropriate positioning of the portfolio and solutions within the analyst community. Lead initiatives for analyst mentions and awards and submission of requirements via collaboration with product team.

Budget and team management

- Manage the marketing budget to ensure that marketing effectiveness meets fiscal discipline and ROI benchmarking. Coach and guide team to ensure successful achievement of mission and goals and high employee satisfaction.

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