Head - Direct To Consumers - Retail

Position: Head - DTC

Reporting To: CEO

Experience - 10-14 yrs. (minimum 7-8 yrs. preferably in DTC)

Key Responsibilities :

- Set and deliver monthly, quarterly, annual targets for budgets, revenue, and bottom line

- Draw up and deliver ambitious business plans for D2C with profitable sales growth

- Oversee operation of own website, content platform and any other digital D2C initiatives, leading up to metrics around sales, traffic.

- Run an effective acquisition funnel with diversified acquisition sources

- In charge of performance marketing channels, budgets and ROI

- Ensure strong retention cohorts

- Ensure consistent growth of organic channels

- Drive high user engagement and conversion rates through best practices in Product Management

- Support the business by reporting on existing KPIs and identifying future growth opportunities via data insights and analyses, building a culture of continuous learning through on-going testing, measurement and optimisation

- Build great relationships with in-house teams and with external partners across social media, PPC, SEO, email, ambassador/affiliate etc.

- Boost awareness through high engagement rates and user base across social channels

- Ensure timely and satisfactory resolution of customer grievances

Skills :

- Strong Analytical Skills & Business acumen

- Innovative thinking

- Takes initiative

- High learning agility

- Demonstrated ability to lead teams and work in high-pressure situations.

- A passion for numbers

- Structured thinking with top notch problem-solving skills

- Excellent planning skills, analytical ability and lateral thinking ability

- Great at managing relationships and working with multiple internal and external stakeholders