Job brief - Performance Marketing Requirements: - Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEM, Email marketing, retargeting, affiliate marketing, Facebook Marketing, video adverts - Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics. - Ability to understand &amp; appreciate the operational challenges of the business - Willingness to work under a demanding and highly performance-driven work environment. - Ability to work with a cross-functional team across digital sales, product development, engineering and operations. Role &amp; Responsibilities : - Acquire new customers to drive revenue and growth: - Building channels (SEM, Facebook, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences. - Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend - Metrics: Monthly users &amp; app installs, conversion rate (Revenue, New customers) - Increase Repeat Customers To Drive Revenue And Growth - Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting) - Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats - Metrics: Repeat revenue &amp; repeat customers - Drive Marketing Efficiency By Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition. - Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates. - Metrics: Cost on sales, cost of customer acquisition, cost of traffic. - Develop Effective Marketing Communication By Understanding product portfolio and offerings working with business and underwriting team - Ideate &amp; conceptualize new marketing and communication ideas resulting in marketing effectiveness - Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital mediums

Hyderabad

Head Digital Works - Lead - Performance Marketing 

Head Digital Works - Lead - Performance Marketing  ,Job Description for Head Digital Works - Lead - Performance Marketing  in Head Digital Works in  Hyderabad for (4-9) years of experience. Apply Now!

Job Description for Head Digital Works - Lead - Performance Marketing  in Head Digital Works in  Hyderabad for (4-9) years of experience. Apply Now!