Head - Digital Sales & Marketing - eCommerce

- This position is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels and Google.

- Build a robust short & long-term Digital Performance Marketing strategy and help implement the same to maximise ROI while also building brand awareness.

- Acquisitions & Traffic Growth Bringing CAC down with a steady focus on quality user growth & retention.

- Identify trends and insights and optimize spend and performance based on the insights.

- Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) and the business impact.

- Key tasks for this position is to drive campaigns from planning to execution and beyond to meet key performance metrics

- In-depth, hands-on experience in managing programmatic & biddable platforms like Google AdWords, Facebook, DBM, etc.

- E-commerce experience is strongly preferred.

- Needs to own all performance platform delivery and proactively identify and suggest next steps for better CPAs. Ensure campaigns are optimized to maximize efficiency and minimize wastage.

- To grow Digital Acquisition & Revenue: Holds direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, natural search/SEO, affiliate, remarketing, display, email and some social media.

- To Maximize Optimization: Continuously seeks optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.

- To Create and Develop Omnichannel Strategies: Support digital strategies to drive brand growth from all channels including geo-targeting, cross-channel purchasing, email acquisition in stores and other omnichannel customer segmentation opportunities.

- To Manage Agency Performance: Supervises external agency relationships for key channels including paid search, natural search/SEO, affiliates, remarketing, social media, and display; review agency reports and run internal reports to monitor performance and seek improvement opportunities.

- To Develop Acquisition Campaigns & Partnerships: Works in partnership with brand marketing, ecommerce and CRM teams, identify and lead large-scale, multi-channel, 360 acquisition campaigns.

- To Communicate on Performance trends and results: Informs senior leadership on a weekly/monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement.

- Improve the performance & managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance.

- Building GTM Strategies and working on PPC Campaign Management with an Annual budget

- Driving paid acquisition marketing across all exhibition promoting channels, including but not limited to: Ad words, GDN, Social Media Platforms (Facebook, Instagram, YouTube), associate, retargeting systems, and so on.

- Testing different value propositions and messages across different channels to find the best angle to introduce the company's product for each target group

- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

- Establishing metrics, benchmark and reporting mechanism for the digital branding team to properly evaluate performance and gain insights