Head - Digital Sales - Internet/Online/BFS

JOB PURPOSE:

- Setup and manage the entire digital sales channel process and infrastructure for the vertical

- Build digital sales channel strategy in line with industry best practices meeting the broad objective of company policy

PRINCIPAL RESPONSIBILITIES:

- Responsible for Annual financial planning (P&L projection) for the Digital channel - Geography wise, customer segment wise etc. book targets

- Develop overall roadmap/strategy to deliver P&L for the channel

- Design, execute and run marketing campaigns in collaboration with Corporate Marketing team to drive traffic on the channel

- Periodically review and maintain content (personalized to the extent possible) for the website, email, push notifications etc.

- Spearhead social listening activities, real time performance data monitoring, analyze marketing campaigns efficacy etc. to tweak overall marketing plan

- Adopt best in class practices, adopt the latest approaches in the digital marketing space to reduce the acquisition cost per customer

- Evaluate new product features based on market feedback (in collaboration with product team)

- Maintain close working relation with partnering firms such as Google, YouTube; attend meetings along with the agency counterpart etc., negotiate SLAs & payouts

- Design, improve the customer journey; identify the pain points and re-design the customer journey