Head - Digital Platforms (Broking/Securities)
Business & Operational Responsibilities :
- Monitoring the sales/ Lead funnel in the digital assets, evaluate opportunities to engage them in the digital or assisted channels to drive sales closure
- Customer acquisition through new-age digital distribution
- To guide digital sales team and assist in organizing all the sales activities
- To assist the Digital sales team in various customer interactions and make sure that the customer satisfaction is enhanced during the entire purchasing experience
- Ensure team is updated with the new products, features and market trends and focuses on increasing customer acquisition
- Handle day to day queries from the online sales team and ensure resolution and feedback is delivered
- Develop and evaluate KPIs in the form of Customer Acquisition, Engagement levels, Funnel Movement & Sales Targets
- Creating FAQs regarding product to make live on digital platform
Strategic Responsibilities :
- Collaborating with the principles stakeholders (Internal & External) for digital initiative for new product launch
- Initiate Competition benchmarking and basis this develops content, scripts, design sales campaigns keeping target audience in mind
- Trend analysis on digital business for industry & organization
- Study digital competitors and evaluation their digital platform and client journeys
- Collaborating with digital marketing team in order to launch campaign and guiding them in order to capture maximum business opportunity
- Work towards enhancing customer experience of transaction pages to improve business conversions
- Enhance distributor transactions by providing online sales and marketing support
- Evaluate & present creative idea based on competitor and market study of what new can be done on website to bring quality traffic
- Content Development : Developed content for the campaigns, websites, banners, newsletters, etc
- Analyze marketing campaign outputs to build understanding to assist the marketing team in various sales and marketing activities.
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