- Around 10 years of experience in driving acquisitions and marketing strategy in the digital domain. - Self-starter with strong business &amp; marketing acumen, leadership &amp; collaboration skills and ability to drive and mentor teams. - Ability for problem-solving through digital interventions. - Focus on end-to-end process re-engineering, - Overall exposure to digital transformation projects. - Experience of successful conceptualization and implementation of Channel on-boarding strategy through wallet, Internet Banking and mobile banking applications. - Result oriented approach, detail-focus and outstanding planning &amp; implementation skills. KRA : - Performance Marketing: Ensuring optimal budget utilisation across campaigns- SEM, Social ads, Affiliates, Display, App installs. - Asset Management: Drive growth of Website, Mobile app, Social Profiles to acquire, engage and retain users along with Product teams through SEO, ASO, UI/UX interventions, content marketing - Alliances: Single-handedly building partnerships across industries. - Channel Expansion: Setting up Internship Program, Partner Program, Influencer Program, Retailer Activation and Corporate Activation to build Acquisition channels - Product Marketing: Drive campaigns through Smartech, Clevertap, Zoho across channels (email, sms, notification, call centre, website, app)

Mumbai

Head - Digital Marketing & Strategic Alliances - BFSI 

Head - Digital Marketing & Strategic Alliances - BFSI  ,Job Description for Head - Digital Marketing & Strategic Alliances - BFSI  in ABC Consultants in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Head - Digital Marketing & Strategic Alliances - BFSI  in ABC Consultants in  Mumbai for (10-12) years of experience. Apply Now!