Head - Digital Marketing - Startup

FIRM: Well funded start up

LOCATION : Gurgaon

ROLE:

Job Description:

Role: Digital Marketing Head

- Head the digital marketing function with reporting into one of the founders

- Lead the digital marketing to implement paid and organic marketing strategies and tactics to support growth and acquisition of new customers largely app driven

- Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels' conversion and efficiencies

- Manage a pipeline for innovation across marketing channels, promotional offers and messaging, using A/B and multivariate tests to test hypotheses

- Partner with internal creative teams to develop integrated marketing messaging and creative execution

- Help drive marketing analytics on all campaign ad hoc analyses, which includes response tracking and campaign reporting

- Drive marketing on various social media channels and be adept at Facebook marketing, Adwords, affiliate marketing etc.

- Help scale up customer acquisition through SEO and other organic channels.

What You'll Need:

- Relevant experience in driving large scale app installs through digital marketing

- Experience in dealing with large budgets or a large number of daily app installs or both

- Ability to work in a fast-paced challenging environment

- Ability to lead a team

- Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy

- Self-motivated and strong collaborator