- Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns
- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs
- Handle Paid promotions, Google Adwords & Facebook adverts optimizing them for maximum ROI
- Manage the Social Media, SEO and Content strategy of the business
- Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, Quora, and Instagram etc.
- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.
- Generate quality leads for our properties and optimize lead capturing funnel
- Drive organic growth of the website and app
- Collaborate with agencies and other vendor partners and work with affiliate partners
- Sync up with the design team and manage mailers - promotion, awareness, offers, etc.
- Possesses digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
- Familiar with HTML/CSS/Javascript
- Excellent communication skills
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