Head - Digital Marketing - Software Firm

Reporting to: CEO

Experience: 8-12 years

Location: Mumbai

Responsibilities:

- Demand generation Develop the strategy for and manage the marketing programs that drive awareness and organic demand.

- 360-degree analysis - (market, customer, and competitors) - Be the expert on the customer, the industry trends, and the players in the market. Understand how the product is used by our customers

- Content development - Conceptualize and create unique product and solution content for a variety of platforms

- Creates business rules - Follows the written business rules which marketing and the sales channel must pursue to ensure 100% accountability for all lead generating activities.

- Creates Qualified Leads & Sales support - Has enough experience to recommend to company's agencies, techniques to increase the number of qualified inquirers who respond to the company's promotional efforts.

- Forecasting - Must be able to deliver qualified leads from the sales enquiries generated by the company (or vendors). Guides systems and processes to give the sales people qualified sales leads (not just enquiries).

- Lead Distribution - Distributes enquiries and leads to the B2B sales channel

- On-Time Lead Arrival Works with the corporation's agencies (PR, Advertising, On-Line, - Direct Mail, Telemarketing, Digital) to create a blend of sales enquiries that arrive on a predictable schedule each month.

- Formulas & Reports Understands the formulas that are used to predict marketing ROI & Reports on enquiry activity by product, source, and source type. Delivers a monthly report showing sales results from sales enquiries and leads.

Qualifications:

- Preferably MBA/PGDM in Marketing with 3-5 years of experience.

- Easiness in handling digital marketing platforms (SEO, Paid Search, Social Media) through agencies

- Knowledge about CRM systems & strategies (CRMs like Zoho, Pipedrive, Salesforce)

- Content development for a SaaS application.

- Website management and website conversion optimization

- Managing product profiles on various SaaS marketplaces.

- Knowledge of tools like WordPress, Google Analytics, CRMs is a must.

- Expertise in Marketing Automation.