Head - Digital Marketing & Sales - Retail

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative & for SEO

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor, and report on team goals

- Design branding, positioning, and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Work in tandem with our analytics and insights teams to build comprehensive measurement and performance projection plans and build performance reports that shape future strategy (Analytical performance measurement)

- Monitor competition (acquisitions, pricing changes, and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Drive overall revenue growth in tandem with the business team