Head - Digital Marketing - Real Estate

Head - Digital Marketing - Real Estate

- Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Spearhead the corporate website development project which will include micro sites and landing pages for each Kalpataru project

- Work with the agency and prepare Media plans

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Qualifications

- MBA from a renowned institute

- Overall experience 10-15 years

- Have good understanding of or flair for technology, digitization

- Candidate with experience in Real Estate