Our client is an international group with offices in 8 countries: Currently, applying its multi function sales strategies, lead generation and in-house IT competences, the company brings dynamic innovation to three key industries: travel, entertainment, and financial technology. We are looking to hire head of marketing - a hands on Digital marketing expert with primary focus to develop and deliver a healthy Lead Generation program, driving qualified leads into the Sales pipeline. Only those with Travel domain experience need apply We offer : - Competitive compensation package based on demonstrated experience. - Engagement with a major international group. - Hands-on experience with industry-defining innovative trends. - International and multicultural experience. - Unlimited professional development. - Participation in global-scale projects. Responsibilities : Lead Management : - Overseeing and driving the development and deployment of the digital marketing strategy for versatile fast-growing Travel industry projects within international markets. - Monitoring and constantly improving existing channels performance, exploring new mediums and managing big marketing budgets efficiently. - Developing lead generation campaigns/program strategies, objectives, goals, metrics, and defining best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities. - Executing an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content. - Ensuring optimization of marketing automation best practices to attract and guide qualified leads through the Sales process. Sales Management : - Efficiently managing Sales pipeline using Company's processes. - Transforming the online presence of a project into a true user-focused experience and helping improve the Sales funnel by converting inbound leads into Sales opportunities. - Maintaining calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts. - Meeting personal targets and working towards Company's Sales goals and profitability. Planning and Communication :&nbsp; - Tracking and reporting on demand generation performance metrics, using this data to continually optimize campaign performance. - Working closely within Sales &amp; Marketing team and developing cooperative working relationships with all company colleagues. - Providing accurate and timely information as required to project managers, the delivery team and senior-management. - Proficient usage of various social media tools like LinkedIn, Twitter, SEO optimisation. - Preparing and managing monthly, quarterly and annual budgets for the Marketing department. - Adhering to company policies, procedures, culture and business ethics. Team Management : - Selecting, managing and developing a team of various local Marketing specialists as per the needs of the business. - Creating an result-oriented set of deliverables and metrics for the proper appraisal of team's performance. - Leading the team with both short and long term strategies and insights in order to bring the results to another level. Product Knowledge : - Developing a strong knowledge of Company's products and services in order to facilitate the Sales &amp; Marketing process. - Becoming a product expert by understanding how the benefits of Company's products and services can meet the customer's needs in various businesses and markets. - Monitoring competition (acquisitions, pricing changes and new products and features) in order to ensure Company's product competitiveness. Our requirements : - A minimum of 3-4 years experience in Digital Marketing Management and minimum 15 years of total experience in Marketing. - Advanced/Native level of English (Reading, Writing and Speaking). - Prior experience in Travel/Sales industries will be a weighted advantage. - Proficiency in various mediums and tools of digital marketing, including SEM, SEO, SMM, affiliate, SMS, email, display, remarketing, mobile advertising and web analytics. - Proven expertise in delivering successful and cost-effective marketing campaigns. - Experience in working with Development &amp; Design departments on website &amp; landing page creation. - Demonstrated ability to interact professionally with work with various departments and geographical locations/markets, discovering their business needs and developing a positive business relationship. - Self-motivated individual with proven ability to work in an ambitious and challenging target-based environment.

Gurgaon/Gurugram

Head - Digital Marketing - Online Travel Firm 

Head - Digital Marketing - Online Travel Firm  ,Job Description for Head - Digital Marketing - Online Travel Firm  in Simply People in  Gurgaon/Gurugram for (15-22) years of experience. Apply Now!

Job Description for Head - Digital Marketing - Online Travel Firm  in Simply People in  Gurgaon/Gurugram for (15-22) years of experience. Apply Now!