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07/07 Anu Mudgal
Consultant at LeadHire

Views:676 Applications:205 Rec. Actions:Recruiter Actions:69

Head - Digital Marketing - Online/Internet (7-13 yrs)

Bangalore Job Code: 1122351

- Be responsible for the vision, strategy and execution of acquisition campaigns to deliver revenue from all platforms like Google, Facebook, Apple Search, Bing, Yahoo and other affiliate & media partners.

- Lead country-level full funnel digital marketing paid campaigns including strategy, ad creation, bidding, budgeting, optimization, reporting and business ownership.

- Be highly analytical with attention to executing at the lowest level of detail.

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Collaborate with teams like product, tech, data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas.

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches.

- Lead and mentor the performance marketing team including goal setting and performance management.

- Lead the development of best-in-class paid campaigns, building strategic and innovative plans to deliver performance-based results and drive significant business revenue.

- Identify, test and optimize the best performance marketing channels to drive user growth, ROI and incremental revenue.

- Should have the working knowledge of the tools like Appsflyers, Sprinklr, Clevertap etc so as to drive cross channel campaigns.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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