Digital Marketing Head

We are looking for a specialist growth oriented digital marketing leader with 8-10 years of experience spanning SEM, SMM, SEO, email, sms, whats app & push marketing and affiliate marketing. One who is capable and excited about achieving a company's digital marketing objectives during a high growth & optimization phase. You will work directly with the Founder and lead all aspects of digital marketing and build and manage your team.

Experience: 8-10 Years

Your responsibilities:

- Develop and achieve the annual digital marketing strategy spanning sales and cost budgets, channel/campaign strategies, improvement opportunities and growth strategies

- Perform and lead daily account management of Google & Facebook Ads accounts including the campaign implementation, budget management, performance review, and optimization

- Liaise with various teams including Technology, Brand Marketing and Creative to develop and synchronize strategies and optimize implementations based on data insights and business goals

- Build additional digital channels including marketplace marketing and push + affiliate marketing in the near term

- Lead SEO strategy and implementation and team/ agency management

- Improve targeting strategies to achieve drive conversion, retention and ROI

- Consistently evaluate emerging technologies and achieve thought leadership

- Lead the Digital Marketing and SEO teams and agencies

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive the results.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative and marketing teams to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

- The role reports into the Founder & CEO

What we're looking for:

- 8-10 years of experience in digital marketing and SEO

- Hands-on knowledge of Google and Facebook Ads manager, email marketing, SEO, affiliate marketing

- Experience in executing campaigns, analyzing performance and recommending optimization opportunities

- Strategic thinker with the ability to develop growth strategies and channel expansions

- Strong analytical skills with proficiency in Google Analytics and Excel

- Passion to persevere, achieve and grow

- Ability to thrive in an ambiguous and fast changing environment

- Self-motivated, collaborative and ability to work independently

Location: Jaipur/ Bangalore