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Director at B Placed Pvt Ltd
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Head - Digital Marketing - Media (5-10 yrs)
Job Description :
- Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.
- Translate business goals into digital marketing objectives, creating and communicating marketing targets/briefs.
- Partner with the Editorial and Product team to develop specific digital strategies and identify requirements for all creative assignments.
- Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search), Google grants, online brochures and newsletters and other revenue generating promotional campaigns.
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or offset competitor marketing moves based on learned trends and insights.
- Manage the new media agency for social media marketing and SEO, SEA and SEM activities.
- Analyze current best practices in integrated media campaigns as well as future directions made possible by emerging technology.
- Benchmark digital activities against those of our peers in the industry.
- Consolidate metrics and provide ongoing reporting and analytics to senior level management and provide guidance for digital program optimization.
- Develop & work on brand building strategy and plans (market, segments, benefits and differentiators)
- Monitor effectiveness of Digital Promotions Activities vs money spent
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