last login:
03 Mar 2021

28/01 Charles Xavier
Principal Consultant at Aniaaz Consulting Private Limited Posted in
Sales & Marketing Jobs

28 Jan 2021; Job Code: 886521; Location: Chennai

Views:761 Applications:100 Rec. Actions:Recruiter Actions:26

Head - Digital Marketing - Manufacturing (10-15 yrs)

Chennai Job Code: 886521

Job description :

Head of Digital / Performance Responsibilities :

- Development of customer acquisition and retention strategy across all aspects of online marketing including PPC, SEO, paid social, and display banner media campaigns

- Development of systems and process to provide operational consistency

- Management of all digital campaign set-up across core digital performance channels

- Management of team and vendors to drive campaign performance and delivering accurate pacing and KPI goals.

- Delivering annual channel forecasts

- Identifying & delivering opportunities for revenue growth through all digital channels including mobile, VOD and programmatic display

- Operational team management including training and development of the team to deliver in-house digital strategy and campaign implementation

- Experience of managing third party agencies to help deliver digital success

- Identifying & delivering new opportunities and innovations

Required Candidate profile :

Experience : 10+ years' experience in Digital marketing

- 4+ Years' Experience in Digital Marketing Experience in large Companies is important

Qualification :

- Degree-preferably business or engineering + MBA in Mktg.

Specific Skills & Knowledge :

- Good project management and planning skills

- Analytical, numerical, and problem-solving skills

- Specific scientific or technical knowledge to work as n Gaming industrial researcher

- Excellent English skills

- Further language skills such as Arabic or German is a distinct advantage

- Effective communication skills

- Proficiency in MS Office

- Excellent interpersonal and intercultural skills including strong self-motivation