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28/02 Hari Vansh Leekha
Consultant- Recruitment at Unison International Consultancy Pvt. Ltd.

Views:569 Applications:118 Rec. Actions:Recruiter Actions:75

Head - Digital Marketing & Loyalty - FMCG/Retail (12-25 yrs)

Mumbai Job Code: 1055893

Head- Digital Marketing & Loyalty


Looking for Head- Digital Marketing & Loyalty from Retail or FMCG sector for a reputed retail brand for an Online B2B store based out of Delhi.

Key Responsibilities :

- Head Digital & Loyalty is responsible for creating and maintaining online marketing strategies aimed at promoting the brand, and generating interest in the products and services of the company.


- Demonstrate creativity and ensure the online image of the business is effective and attracts customers.

Responsibilities :

- Generating content for the app, website and social media.

- Optimizing content on the web.

- Updating social media platforms.

- Advising on and revising trends.

- Managing the creation and delivery of marketing strategies.

- Creating and delivering email campaigns.

- Analysing the success of campaigns and ROI.

- Manage and enhance the Loyalty Program and use as a tool for enhancing customer experience and control churn.

Program Development and Execution :

- Develop Programs/concepts to drive customer interaction and sales.

- Develop the communications planning for specific promotions in line with the program objectives and keeping the brand image in mind.

Develop the Campaign Calendar :

- Design and drive the campaign calendar in sync with the overall marketing plan and in collaboration with the stake holders to communicate the programs designed and Consumers.


- Define and deploy right touch points (Digital) and frequency to achieve the objective of the program's reach.


- Define and deploy right touch points (Digital) and frequency to achieve the objective of the program's reach effectively.

Measurement & Reporting :

- Analyze the performance of the campaign and take corrective action in terms of message & touch points used.

- Develop dashboards that enable measurement and COE's

- Focus on cohort-based communication channels to receive higher ROI and impact

New channels : Explore new opportunities to communicate to customers as well as Consumers directly to influence the buying decision and keep abreast of best practices.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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