Head - Digital Marketing - Job Description

Head - Digital Marketing is responsible for the strategy, execution, analysis, and on-going optimization of our online marketing programs. The position supports the eCommerce business - driving qualified traffic to our website and affiliated sites - but also supports overall digital marketing efforts designed to drive the overall business and brand.

Responsibilities:

You will work directly with Head - Marketing to design the overall digital marketing ecosystem to support our eCommerce and overall brand/business goals which will include:

- Program Strategy

- Prioritization of initiatives (from on-going improvement of existing programs, to roll out of new)

- KPI's by program, and overall effectiveness

- External partner relationships

- Internal staffing

- Internal toolset (sw required)

- Define daily/weekly/monthly reporting suite

- Manage and provide day to day supervision of agencies (and internal staff) handling online marketing programs such has Paid search, PLA's and display ads

- Manage and provide day to day supervision of eCommerce and online marketing reporting/analytics

- Leverage in-depth understanding of online marketing landscape to develop informed POV's on - Affiliate Marketing, Display advertising, CSE- s, Mobile display, Paid Social and others

- Primary liaison for the following initiatives - email marketing and any/all cross-channel brand marketing campaigns/initiatives

- Tight coordination with Front-end Operations team in Pleasanton, CA - ensuring seamless execution of any/all site-side updates to support online marketing and analytics initiatives

- Lead, train, hire, and develop online marketing team

- Work closely with merchant team to develop merchandise promotions, sales, and other retail events that drive qualified traffic and increase sales

- Develop and deliver insightful presentations to effectively communicate strategies and tactics to management team

- Perform other duties as needed

Requirements:

- Bachelor's degree in Marketing or related field

- 10+ years Online Marketing experience with 3+ years in an Online Marketing management role

- Client-side Retail experience a must

- Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns a must

- Management within a multi-brand/site portfolio a plus

- Management of International eCommerce initiatives a plus

- Proficiency in MS Word and MS Excel and Knowledge of PowerPoint, Access and MS Outlook

- Strong project management, interpersonal and communication skills

- Strong analytical skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.