Head - Digital Marketing - Internet/Online

Lead all digital marketing for a mid size company.

Responsibilities

- Develop and execute a cross-platform digital strategy and content strategy against the brand strategy, working closely with the integrated comms lead and digital agency to manage our owned digital and social channels, content development, proactive and real-time opportunities, and bring events, partnerships and buzzworthy moments to life online

- Work closely with the digital agency, internal and external creative teams to lead content development for social and digital channels, using best practices for the channel, while ensuring content is on brand, consistent in look and feel across channels, and develop a tone of voice that embodies our brand and stands out from the competition

- Lead efforts across our web team and e-commerce teams to develop and amplify content across channels including web, email marketing, online retail and SEO/SEM, and continually optimize our programs and ensure consistency across our digital footprint

- Partner with the digital and comms lead to support on paid digital mediaefforts, including digital content development, management and reporting

- Garner creative insights from social and digital activities, and provide monthly web and social analytics with recommendations for optimization

- Constantly innovate and implement ways to stay ahead of the trends on social and digital (new channels, new platforms, new content formats, etc.) to make brand truly a best-in-class consumer brand

Requirements:

- Extensive knowledge on Online Marketing, Paid Marketing, Organic Search, Email Marketing, Mobile Marketing, Social Media Marketing.

- Should be adept with Marketing Promotions across multiple channels like Email, SMS, display etc.

- Hands on SEM, Mobile AdNetworks and Web Analytics.

- Direct Ecomm marketing experience a must

- Experience of multiple brands for 1.5-2 years at least, a plus.