Digital Marketing Head

Role Purpose :

- Head of Marketing responsibilities include developing plans to help establish brand, allocating resources to different projects and setting short-term and long-term department goals both for Mosaic Digital & Mint platforms.

- This role will focus on Digital Brand capabilities across performance marketing and brand marketing for all the Mosaic Digital & Mint properties.

Responsibilities :

- Providing inputs on product and design for various audience growth and engagement initiatives including email newsletter, new sections for new segments and retention and engagement metrics.

- Partnering with the Subscription team to drive traffic on VCCircle, Techcircle and Mint's digital platforms.

- Developing analytics-driven strategy.

- Manage social media strategy (which may include developing suggestions on creating optimized content for social media) for editorial products.

- Set goals for social media, audience growth metrics ( page views, sessions, absolute unique), engagement metrics (sessions per user, returning user, pages per session, average time spent, number of share and likes).

- Execute, implement and manage social media promotions. Three steps: Setting goals, testing, measuring impact

- Participating in discussions for event planning and programming along with editorial head at concept level.

- Develop and execute integration strategy for various mailers and optimizing the frequency of mailers to pull back disengaged subscribers/readers

- Creation and management of microsites, custom content and partnering with the sales team in coming up with and executing opportunities.

- Partnering in the delivery of Integrated Marketing Solutions through ad banners, sponsored posts, and social amplification.

- To ensure event display accurately represents the Mosaic Digital & Mint brands.

- To handle subscription of research platforms along with performance marketing of Edge Insights brand.

Functional Competencies :

- Ability to adapt in fast-paced & challenging environment.

- Strong business communication skills - written and verbal

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and about marketing automation tools

- Proficient in Digital Marketing, ATL, BTL, SEO, SEM, content, and email marketing.

Behavioral Competencies :

- Ability to work with cross functional

- Ability to think creatively

- Team Player

- Customer Orientation

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